PLAY.COM BREAKS XBOX 360 EURO PRICE AND DATE?

Has Play delivered Microsoft's top secret launch strategy?

The first indication of what Microsoft's price and delivery strategy for Europe appears to have been unveiled on online e-tailer Play.com.
In the first online product listing for the Xbox 360, Play.com states that the unit will set you back a quite staggering £399 and be available from November 29 of this year.

Listen closely and out in the ether and you'll hear the sound of Microsoft execs stampeding to have this listing ripped down.

Is this by any means a serious indication of Microsoft's pricing and deployment strategy? Well yes and no, or rather no and yes. No because a price point of £399 is way way too high, given J Allard's recent comments that Xbox 360 would be in the "neighbourhood of $300" and nearly £400 would be an almost suicidal price to launch the next generation war against Sony. 'Yes' because we're expecting Xbox 360 before the end of the year, and while a little late, Nov 29 is just about within the expected range.

A word of caution, though, it's not shall we say unknown for online retailers to ahem how shall we put this, slap up an early listing to encourage pre-orders. This one however should be taken with not so much a pinch of salt but more like a mountain of sodium.
When first 360 details break you'll read them here first.